Our Vision

We help Retail Energy Suppliers, Brokers, and Service Providers to accelerate entry into new markets, be hyper-aware of upcoming compliance changes, and create the ultimate knowledgeable team.

We envision a world where countless hours aren't wasted digging around in Utility tariffs, trying to find the rules for doing business as a Retail Supplier. We seek to remove the guess work and regulatory risk from the industry, by being the premier provider of market information. MarketWISE empowers Retail Energy companies to feel confident in their business practices, while investing less effort to do so.

By the Numbers

200+

questions and data points tracked across utilities




100+

utilities researched and monitored




100+

compliance changes communicated

Our Mission - Accelerating Access to the Answers YOU Need

WATCH - MONITOR FOR UPCOMING CHANGES IN THE MARKET

MarketWISE helps Suppliers, Brokers, and Service Providers to navigate the tremendous amount of rules, regulations, and business critical information published by Utilities, state commissions, and industry workgroups. With a MarketWISE Gold subscription, you will ALWAYS be aware of all regulatory changes in your market with regular reports, alert emails, and monthly meetings.

INTERPRET - ANALYZE THE IMPACT OF CHANGES ON YOUR BUSINESS

MarketWISE has experience participating in markets from the Supplier, Broker, and Service Provider perspectives. With this unique expertise, we can help your organization to understand exactly how you should prepare for and deal with market changes to avoid costly operational issues.

STRATEGIZE - DEVELOP IMPLEMENTATION REQUIREMENTS

Many consulting firms keep an eye on industry changes, but few can translate these changes into the detailed requirements of EDI and CIS system code. MarketWISE consultants have the expertise to answer your questions from Public Utility Commission dockets through to system implementation.

EMPOWER - ARM YOUR TEAM WITH TIMELY INFORMATION

MarketWISE empowers growing companies to enter new markets quickly and effectively, leveraging years of experience in managing new market entries. With a custom consulting plan that is catered to your needs, we'll bring the research to the table and train your team on how to be effective in new markets. Power Your Growth!

Our Team

TOM DOUGHERTY

MANAGING MEMBER, OWNER

Tom brings over 30 years of diverse experience to the table, leading him up to his decision to found MarketWISE. He leveraged his degree in Information Management to begin his career working on computer and reporting systems in the steel and consumer goods industries. Tom got his first taste of the energy industry, working for Westinghouse Electric Company where he supported Westinghouse’s development of EDI rules through their supplier community and the Utility Industry Group, which literally wrote the book on how the Energy Industry would use EDI going forward. Tom has also managed EDI teams at Mellon Bank and PPG Industries. Tom then spent 9 years with Strategic Energy, a startup supplier as EDI Manager and Director of Information Management. Tom built teams to support EDI operations, data management and utility market operations. He was a key player in the six years of continuous market Entry and new product roll outs that ultimately resulted in Strategic Energy status as a major supplier of Electricity to commercial and industrial customers in 12 states and in over 50 utility markets. Upon leaving Strategic spent some time working in the healthcare industry, and conducted personal IT & Business consulting engagements. He then spent 2 years as the Director of Operations for a start up demand response and broker company, ClearChoice Energy. Most recently, Tom spent 3 years with Ista/Aurea, an EDI/CIS billing service provider, serving as a Senior Retail Analyst. Here he monitored changes in the electric and gas markets and advised Ista and their clients on the impact and implementation requirements of these market changes. In October 2015, Tom ventured out on his own to found Marketwise Consulting Services, LLC, with a vision of providing products and services to suppliers and service providers to relieve many of the energy industry’s pain points with which he became intimately familiar over the course of his career.

PATRICK DEVLIN

BUSINESS DEVELOPMENT MANAGER

Patrick Devlin has experience working as an analyst across Operations, Product, and Sales departments in his career. Before joining MarketWISE, he worked primarily in the financial services industry for both large and small companies. Leveraging his engineering education, he has developed affinity for designing processes and products with an exceptional customer experience. Patrick has been the main architect behind MarketWISE’s product designs, and he continues to build and improve products to best fit client needs.

TOM RANKIN

SENIOR CONSULTANT

Tom brings more than 30 years’ experience in Project Management, working for organizations such as the Pennsylvania Department of Education, the Society of Automotive Engineers, Westinghouse Electric Company, SAP, and WageWorks. His Project Management Consulting has impacted many more companies including Reebok, PetSmart, Mobil Oil, Verbatim, and West Publishing. Tom’s diverse experiences, covering the EDI, health care, manufacturing, retail, oil and gas, beverage, insurance, government, transportation, and power generation industries, will be a strong asset for MarketWISE’s consulting clients.

DEB BELIN

SENIOR CONSULTANT

Deb brings over 30 years’ experience in EDI and Information Management, working and consulting for Energy Suppliers, Service Providers, Transportation Companies and Financial Corporations. Deb’s concentrated efforts for MarketWISE clients include researching the electric and gas markets, managing and implementing new market entries from conception and testing to production, and providing a go-to resource for various energy related questions.